Friday, 12 May 2023

  

Today we are 'Going Local (not Down in Acapulco)' but 'Up by Fairlight'. 
Hopefully you have seen the 2023 Lloyds Bank TV ad. If you haven't, then watch it here > 'Smart Start
The campaign relays the benefits of a children’s account, with the iconic Lloyds black horses riding along with kids on bikes. The ad which was partly filmed in and around Leith Hill near Dorking on the outskirts of London is bookended first by the Firehills at Hastings Country Park and concludes at Cliff End, just to the east of Fairlight, with the final drone shot. 
The music used is Alicia Keys singing her 2012 hit 'Girl on Fire' > 

If you're interested, like me, there's a 2-minute 'Behind the scenes' video worth watching > click here.  

Not only but also: 
Pett Level beach, a stones throw further east, has been used as a location for music videos, most famously David Bowie's 'Ashes to Ashes'. And the Kaiser Chiefs filmed 'My Life' at Pett Level beach. Both available on YouTube.  

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