A brief history of the changing RCA Victor single sleeve.
Late 60s the old red 45 bag design with the black label was updated to the orange label colour and bold logo type. Early 1975 a new sleeve appeared, designed by my work colleague Dick Whitbread and artworked by yours truly. (Modestly, I still get a kick out of seeing this single sleeve in shops).
The last 45 pictured above is one of the first releases with this new sleeve: 'Fox On The Run' by Sweet came out on 7th March 1975. It was the first Sweet single written by the band, rather than producers Nicky Chinn and Mike Chapman - gone was the make up of the glam rock look and the group finally had their own 'A' side record and hit of their making.
Not that some of their previous hits hadn't been good, just that some had been a bit dodgy (see below for a Sweet reminder).
By the end of March 'Fox On The Run' was a Top 10 hit, reaching No.2 in April.
Here's a YouTube compiled Top 10 hits list > www.youtube.com/watch?v=JwOVua9IEd0
Some very poppy early numbers BUT their pick as No.1: 'Fox On The Run' !